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| Registros recuperados: 32 | |
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| Zheng, Yuqing; Kaiser, Harry M.. |
| As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover effects occur in over 50 percent of the cases considered, and such effects can be substantial, particularly for advertising of soft drinks, and... |
| Tipo: Journal Article |
Palavras-chave: Advertising; Demand; Elasticity; Nonalcoholic beverages; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/45658 |
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| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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| Cardon, James H.; Pope, Rulon D.. |
| This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is a monopoly, and results show that the socially optimal level of advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of a marketing order which sells its output to a monopolistic distributor are considered. If the distributor is a monopolist, then marketing order advertising raises welfare. This finding is in marked contrast to the results for the horizontal case studied by Dixit and... |
| Tipo: Journal Article |
Palavras-chave: Advertising; Market structure; Welfare; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/31098 |
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| Brown, Mark G.; Lee, Jonq-Ying. |
| This paper examines several approaches to introduce advertising in systems of demand equations. Advertising is included in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects demand alternatively through (1) marginal utilities as in studies by Duffy (1987, 1989, 1990) and Selvanathan (1989), (2) scaling parameters which can be viewed as indicators of product quality, and (3) translation parameters which can be viewed as indicators of basic needs. A test to choose among the alternative specifications is provided and the methodology is applied to data on demand for fruit juice products. |
| Tipo: Report |
Palavras-chave: Advertising; Rotterdam model; Scaling; Translation; Demand and Price Analysis. |
| Ano: 1991 |
URL: http://purl.umn.edu/52717 |
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| Murova, Olga I.; Hanagriff, Roger D.. |
| The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21. |
| Ano: 2011 |
URL: http://purl.umn.edu/113535 |
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| Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W.. |
| The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a simple method that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising programs provide a unique window through which to observe advertising effects on market performance, because changes in the dispersion of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Advertising; Oligopoly; Marketing; L1; M37. |
| Ano: 2009 |
URL: http://purl.umn.edu/49187 |
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| Hunnicutt, Lynn; Israelsen, L. Dwight. |
| Recent court rulings question the ability of commodity groups to fund generic promotions through mandatory check-off programs. A model examining incentives to fund brand advertisements when both brand and generic advertising exist is presented. Brand advertising expands the market by attracting new consumers to the industry, and allows the advertising firm to take customers from rivals in the industry. Homogeneous products are advertised too little relative to the amount that maximizes total industry profits, and brandable products are advertised too much. The optimal check-off rate is derived, and the Dorfman-Steiner condition is shown to be a special case of this model. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Branding; Check-off programs; Commodity promotion; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/31057 |
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| Registros recuperados: 32 | |
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